Bake your best with Pillsbury Best! Since 1869. What is Whole Wheat Flour? Pillsbury Best Whole Wheat Flour is made from the entire wheat kernel - bran, endosperm and germ. It contains all the natural nutrients found in wheat. How can I use whole wheat flour? Whole Wheat Flour has less baking strength than All Purpose Flour. Best results are obtained when equal parts of Whole Wheat and All Purpose Flour are combined in recipes. How many cups per pound of flour? There are about 3-1/4 cups of flour in 1 pound. What is the best way to store Whole Wheat Flour? Store flour in an airtight container in a cool place (75 degrees F or cooler) away from heat. It will stay fresh for 6 months. For maximum shelf life, store in refrigerator or freezer for up to 1 year. Warnings: Contains wheat ingredients. Manufacturer: The J.M. Smucker Company Address: Orrville, OH 44667Phone: 800-767-4466